Promotional Materials

Futuristic PPT Quiz: Take Your Students on a Journey to 2028

Futuristic PPT Quiz: Take Your Students on a Journey to 2028

The future doesn't have to be scary. Take your students on a journey on this fun, interactive presentation that helps them understand why certain industries will thrive in the future--particularly the construction industry.

Generation T Logo

Generation T Logo

The Generation T Logo is available in .ai, .jpg and .png formats. Specifications for use of these logos can be found in our style guide located here. Please contact jason.burns@lowes.com with any questions or needs for clarification on these approved logos or their application.

Generation T Style Guide

Generation T Style Guide

Generation T has a unique brand identity that helps us to communicate distinctively with our audiences and engage with supporters, advocates, and prospects. It represents the pride and passion we have for the skilled trades and reflects our values and dedication to promoting a solution to our industries number one problem - rebuilding the celebrating the skilled trades. We've developed this guide to help you understand our branding philosophy and help you share our message in your own unique way. Please contact jason.burns@lowes.com with any questions on the content of this guide.

Infographic: College Vs. The Trades - Which Way to Go?

Infographic: College Vs. The Trades - Which Way to Go?

There’s more than one path to success, and one of the biggest decisions you’ll make is choosing between a four-year college and a different direction, like training in the skilled trades. Let’s see how they stack up against each other.

Infographic: Trade School vs. College: Earning Potential

Infographic: Trade School vs. College: Earning Potential

Conventional wisdom has long held that a college degree was the key to higher earnings. But does a trade school education really hold you back financially? The numbers say you can actually come out ahead in the long run.

Infographic: The Economy's best kept secret? careers in the trades.

Infographic: The Economy's best kept secret? careers in the trades.

Today, there’s a huge gap between the supply of talent for skilled trades careers and the demand for those services. And the training you’ll need to get started? A lot faster and less expensive than a four-year degree.

Infographic: Does working with your hands make you happier and healthier?

Infographic: Does working with your hands make you happier and healthier?

Skilled trade pros say the number one benefit to their job is a sense of mastery, closely followed by feelings of empowerment and being in control of their lives. Office workers? Not so much.

Infographic: We've turned our back on the trades. Now it's holding us back.

Infographic: We've turned our back on the trades. Now it's holding us back.

There’s a crisis looming over the U.S. economy: A chronic shortage of qualified trade pros is holding back employment and growth. The cause of this crisis can be traced back to the cultural shift that celebrates traditional college and undervalues trade skills. Meanwhile, people with career and technical educations are more likely to be employed than their peers with college degrees, and more likely to be working in their fields of study.