Generation T Style Guide
Generation T has a unique brand identity that helps us to communicate distinctively with our audiences and engage with supporters, advocates, and prospects. It represents the pride and passion we have for the skilled trades and reflects our values and dedication to promoting a solution to our industries number one problem - rebuilding the celebrating the skilled trades. We've developed this guide to help you understand our branding philosophy and help you share our message in your own unique way. Please contact firstname.lastname@example.org with any questions on the content of this guide.
Infographic: We've turned our back on the trades. Now it's holding us back.
There’s a crisis looming over the U.S. economy: A chronic shortage of qualified trade pros is holding back employment and growth. The cause of this crisis can be traced back to the cultural shift that celebrates traditional college and undervalues trade skills. Meanwhile, people with career and technical educations are more likely to be employed than their peers with college degrees, and more likely to be working in their fields of study.